Crafted for the modern man. This solid bar is a powerhouse blend of nourishment and strength. Made with goats milk and infused with coconut, jojoba, and caster oils. Deeply cleansing while locking in moisture. Bentonite clay and Apple Cider Vinegar work together to detoxify the scalp and balance PH, promoting healthy hair growth, while essential oils leave your hair refreshed and invigorated. Strong roots. Confident style. The Alpha way.